Billabong - Life's Better in Boardshorts
In 1973 Gordon and Rena Merchant began producing handmade boardshorts under their flat overlooking his beloved Burleigh. From those humble beginnings, Billabong was born.
Gordon buried himself in his North Burleigh factory for the next few years and Billabong gradually made ground on the more established labels. His no frills, practical approach to boardshort manufacturing paid dividends, as Billabong grew steadily until his little homespun factory literally burst at the seams.
During the 80's Billabong went International, firstly exporting to California, Japan, New Zealand and Europe and then finally licensing, but only after each international licensee had achieved Gordon's benchmark of dedication, honesty and prudent business savvy.
On it's 25th Anniversary in 1998, Billabong moved into the new premises at 1 Billabong Place, Burleigh Heads, featuring a state of the art new factory. One feature of the new complex is the Polynesian style Retail Showroom, that stands proudly at the forefront of the factory, displaying the largest range of Billabong product anywhere in the world.
Billabong is involved in many promotions, but one thing that underpins the respect the company enjoys in the marketplace, is Billabong's commitment to pro boardsports and its team riders. Billabong sponsors many events around the world, with a heavy emphasis on Junior athlete development, but the Jewels in the Crown are The Billabong Pro contests held in Teahupoo - Tahiti, Jeffreys Bay - South Africa, Mundaka - Spain and the Pipeline Masters in Hawaii.